A LOOK INTO ELA GAMES’ PLAYER-CENTRIC APPROACH TO GROWING
INDUSTRY TRENDS
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ELA Games and its team of entertainment enthusiasts have come together with the mantra of
building games created for players, by players. With this we see visually stunning graphics
combined with captivating gameplay to produce seamless user experiences.
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The studio’s mission statement also emphasises the fact that we develop games that we believe
will truly impact players in the best way possible. We release high-quality games that stand out
through their immersive gameplay, super unique designs and top notch features.
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Inclusive of user experience, a priority of ours is to create a safe gaming journey for players.
That’s why ELA Games is GLI-certified and we have ISO 27001-compliance for our information
security systems.
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A PORTFOLIO THAT ELEVATES PLAYER EXPERIENCE
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The ELA Games team has an unmatched passion for game creation which is at the core of
every new release. This drives us to come up with not only super popular titles, but games that
provide completely new and engaging experiences for players.
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Our games have very diverse features, out-of-this-world graphics, as well as lots of vibrant
animation and characters that are original to each game. It is easy to see the passion of our
team within each development.
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We have a business model that allows for both innovation as well as cooperation with like-
minded gaming aficionados. An example of our innovative projects can be seen within our live
HD user operated claw machines which we have aptly named “Bonus Crab” and “Cash Crab”.
These give players the ability to control a claw to fish out the prize which operators can decide
on, whether it be Free Spins in a particular game, a bonus or even a prize along the players’
journey.
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Another noteworthy example is our recent collaborative project with Spinomenal which formed
our ‘Powered By’ series of games. This has seen the development and launch of 4 unique
games, with a further 6 on the roadmap. This set in motion a revolutionary project that took
game development to the next level as, through Spinominal’s White Label game studio product,
ELA Games was able to create a range of games featuring a variety of uniquely-creative
elements.
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THE IMPORTANCE OF ACCESSIBILITY
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With the continuously expanding reach of player behaviours, it is important for companies such
as ELA Games to have a focus on user experience. The industry has long had a mobile-first
approach so it is pivotal to not only develop games that have multiple platform functionality, but
also keep up with the pace of playing trends and technological advances that can influence how
and where users want their entertainment.

Accessibility across multiple devices is extremely important when it comes to playing casino
games because it provides a seamless and convenient gaming experience to players. They can
enjoy gaming on the go, anytime and anywhere, without having to be restricted to a single
device.
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This in turn, often leads to elevated player engagement and satisfaction, which ultimately results
in increased business for the casino. Additionally, having a user-friendly and accessible platform
that is compatible with multiple devices can also help attract new players and retain existing
ones.
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The platform must also be optimised for slow internet speeds as through this, casinos can
ensure that players in regions which have a slow internet connection can still have a seamless
and enjoyable gaming experience.
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REVOLUTIONISING CASINOS
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The invention of online casinos and sportsbooks has changed the industry completely. So much
so that in recent years, engaging in interactive gambling activities has become a popular
pastime of millions of people around the world, who sign into their online casino accounts to
play their favourite casino games. In fact, it’s safe to say that many younger gamblers haven’t
(or haven’t frequently) experienced the magic of real-life casinos and the original slot machine
experience that initially captured players’ imagination.
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Our goal is to create games that give the same level of excitement that originally captivated
players when they played live games in brick-and-mortar casinos, as well as the fun arcade
games, all while also being accessible on every device and OS.
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This can be seen in a number of our releases, particularly “Plinko”. Our team also revitalised
this 80s fan-favourite, bringing it to the online sphere. This classic game now has a unique twist
as the chip was replaced with a ball that drops, that decides on the win multiplier.
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THE FUTURE
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As the industry continues to grow and change, so will ELA Games. While our team has a unique
inclination towards bringing back the nostalgic feel of the original casino games, we also have
the capacity to adapt to current industry trends.
Our team has a wealth of knowledge in games, spanning over 10 years and it is through this
that we can draw our understanding of top industry titles, to create even more innovative
games.
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ELA Games has many plans in the works. There are several new, big titles and features on the
horizon, all of which will cater towards an array of player demographics. While we have released
12 games, we have committed to launching at least 4 games per quarter, including “Wild
Bandidos” and “Viking Rush.” and many more.

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