ELA Games Expands Its Presence With Strategic Betsson Partnership

ELA Games, an innovative game development studio, has partnered with Betsson to grow its footprint in Denmark. 

Players in Denmark can now enjoy a selection of the studio’s titles, including the renowned classic-style Flame Fruits Frenzy, top studio performer Cash of Gods, and the visually-rich, sea-themed It’s Shark Time!

Betsson is one of the world’s leading online gaming companies, with operations across Europe, Latin America, and other regions. Its history dates back to 1963, when AB Restaurang Rouletter was founded in Sweden to operate slot machines in restaurants. Today, Betsson offers a diverse portfolio of casino games, sports betting, and other gaming products across multiple award-winning brands.

Through this collaboration, ELA Games will extend its reach, engage new audiences, and further strengthen its brand presence. Betsson will gain access to fresh, innovative content designed to enhance player acquisition, retention, and engagement with visually appealing titles and attractive game mechanics.

Marharyta Yerina, ELA Games’ Managing Director, commented, “The partnership with Betsson is a key step for our growth trajectory, as we’re able to access the platform’s large player base and convert them into loyal ELA Games players. We strive to provide innovative entertainment and fresh gaming experiences to players, and we look forward to seeing how Betsson’s players will engage with our content.”

Laura Peretta, Head of Supplier Relations at Betsson Group, commented, “We are pleased to welcome ELA Games to our portfolio in Denmark. Their creative approach and high-quality content align perfectly with our commitment to offering diverse and engaging entertainment to our customers.”

Play ELA Games titles on Betsson today or demo them at: www.elagames.com/our-games

About ELA Games

ELA Games is an innovative slot provider in the iGaming industry geared toward creating an immersive experience for players through their engaging slots. Since its formation in 2021, it has been working to establish a strong reputation in the sector through its games’ top-quality graphics, highly interactive nature, and creative gameplay. The game provider has produced 28 games for players’ enjoyment in under a year. Their goal is to provide a safe and fun gaming experience for all our players while also creating the hottest game titles to appeal to every player out there.