ELA Games Partners With Superbet to Expand Offerings in Serbia

ELA Games, an innovative game development studio, announces its strategic partnership with Superbet, a tech and entertainment company operating in various key markets across the globe.

Founded in 2008, Superbet’s mission is to deliver exciting, technology-based entertainment in the sports and gaming industries. The company currently has a major presence in 12 countries, including Romania, Belgium, Poland, Serbia, and Brazil.

As part of the collaboration, Superbet will host various ELA Games titles on its Serbian platform, including creative, award-nominated Joker Winpot, high-quality designed It’s Shark Time 2, and renowned classic slot Flame Fruits Frenzy. Players in the region will have access to a diverse portfolio of games that prioritize visual quality, unique gaming experiences, and fun. ELA Games’ titles have a history of commercial success for operators due to their casino-centric features that boost growth metrics such as player acquisition and retention, GGR, and more.

Yaroslav Soloshenko, ELA Games’ Business Development Team Lead, commented on the partnership: “We’re excited to kick off our partnership with Superbet and grab a foothold in Serbia. We’ve identified the market as crucial to our expansion, so we’re looking forward to serving players in the region and becoming a well-known name. The ELA Games team is committed to producing the best games that provide unforgettable memories and fun experiences for all.”

Tanja Nauparac, Country Manager, Superbet Serbia, also commented: “Our company has established a regional reputation of being a champion of customer-centricity, due to the unique and immersive experience that we offer to our players. We are always looking at ways to improve the quality of this experience and diversify our product offering. 

ELA Games is the right partner for us in Serbia, having a product portfolio with high quality and variety in terms of content. We are very pleased to start working with them and we look forward to great customer feedback.”

ELA Games continues to grow into one of the premier game development companies, balancing operator-friendly performance with exceptional player experiences. As the studio’s portfolio develops, platforms like Superbet will have more content to ensure its player base remains active, loyal, and satisfied.

About Superbet

Superbet is a tech & entertainment company founded in 2008. Powered by its proprietary technology platform, Superbet’s vision is to bring a unique and immersive entertainment experience in sports and gaming to millions of customers around the world.

The Group is currently present in more than 12 countries, including having commercial markets in Romania, Belgium, Poland, Serbia and Brazil, as well as technology and product innovation hubs in Spain, Netherlands, Croatia and UK. In 2019, Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of 175 million euros in the company. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and account managed by HPS Investment Partners, paving the way for accelerated global growth.

As leaders in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).

About ELA Games

ELA Games is an innovative slot provider in the iGaming industry, dedicated to creating an immersive experience for players through its engaging slots. Since its formation in 2022, it has been working to establish a strong reputation in the sector through its games’ top-quality graphics, highly interactive nature, and creative gameplay. The provider's portfolio currently includes over 45 games for players to enjoy. Their goal is to provide a safe and fun gaming experience for all our players while also creating the hottest game titles to appeal to every player out there. 

Play demos of all ELA Games’ titles here: https://www.elagames.com/our-games