ELA Games Wraps Up a Standout Showing at the SBC Summit Malta 2025

ELA Games, an innovative game development studio, has officially concluded its participation in this year’s SBC Summit Malta conference. The studio took centre stage in two dynamic panel discussions with Marharyta Yerina, Managing Director, and Yaroslav Soloshenko, Business Development Team Lead, providing insights into the current state and future of the iGaming industry.
Marharyta Yerina on Strategic Growth for Studios
In a panel discussion exploring studio-aggregator relationships, Marharyta Yerina reflected on the strategic role aggregators play in early-stage growth. She highlighted the importance of balancing accessibility with long-term profitability and provided firsthand examples of how ELA Games successfully navigated these challenges and grew in today’s competitive landscape. She also emphasised the importance of balancing creativity and experimentation with performance metrics to maintain brand identity and differentiate oneself.
Yaroslav Soloshenko on Sequels, Branding, and Player Engagement
Yaroslav Soloshenko focused on game sequels and series and how strong visual identities help studios build lasting relationships with players. He shared how ELA Games has leveraged the success of titles like Flame Fruits Frenzy with player-centric mechanics like the “Gamble” feature and how to create follow-up games that evolve gameplay and design. He noted that, in a saturated market, visual storytelling and branded series, like It’s Shark Time! or Kraken Bay, are key to standing out and driving sustainable engagement.
What’s Next for ELA?
The conference was an enriching experience for the studio as it formed new partnerships and strengthened existing relationships with operators and gaming enthusiasts alike.
The team extends a big thank you to SBC for hosting another industry-defining event. With impactful panels, valuable conversations, and more exciting developments on the horizon, ELA Games continues to solidify its position as one of the industry’s most exciting and forward-thinking studios.
About ELA Games
ELA Games is an innovative slot provider in the iGaming industry geared towards creating an immersive experience for players through their engaging slots. Since its formation in 2022, it has been working to establish a strong reputation in the sector through its games’ top-quality graphics, highly interactive nature, and innovative gameplay. The game provider has produced 45+ games for players’ enjoyment in under a year. They aim to provide a safe and fun gaming experience for all our players while creating the hottest game titles to appeal to every player out there.
Play demos of all ELA Games’ titles here: https://www.elagames.com/our-games