New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation

ELA Games, a dynamic game development studio, has been nominated for the prestigious “Innovation in Casino Entertainment (Supplier)” category at the upcoming SBC Awards 2025 in Lisbon. Various developments, such as the Winpot game mechanics and standout titles such as Joker Winpot and Shoot Happens, underscore ELA Games’ innovative philosophy.

The Winpot mechanic introduces a progression-based experience that gives players more agency over their gameplay. At the essence of the mechanic, player wins are stored in the Winpot, where they can then choose to continue playing and accumulate a larger payout or cash out at any point. 

Joker Winpot and the newly released Shoot Happens are examples of how ELA Games’ creativity and innovation led to commercial success. The former is a 1x1 game that’s simple to understand with high replayability due to the decision-making aspects and accessibility. The latter is a narrative and progression-based title where players have 3 shots to defeat increasingly tougher opponents. Both games break from traditional gameplay with tactical depth, high replayability, and fresh mechanics.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “What makes innovation meaningful and impactful is when it changes how players interact with content. For example, with Joker Winpot and Shoot Happens, our innovation was not adding complex features but stripping back gameplay to include the player more in decision-making to create a new game archetype. This nomination shows us that we’re making meaningful strides in challenging overplayed and stale gaming experiences, and we’re honoured to receive such recognition.”

The ELA Games team will attend the SBC Summit Lisbon from 16 - 18 September. Key members will be present at Stand B350 to showcase the studio’s upcoming developments and roadmap. The SBC Awards ceremony will take place on the event's final night to celebrate excellence and recognise key industry figures.

About SBC Summit Lisbon

Now in its twelfth year of rewarding and celebrating the very best in the betting & gaming industry, the coveted SBC Awards recognise the achievements of operators, affiliates, as well as suppliers from across all the major disciplines, including payments, marketing, platform providers, and data.

About ELA Games

ELA Games is an innovative slot provider in the iGaming industry, dedicated to creating an immersive experience for players through its engaging slots. Since its formation in 2022, it has been working to establish a strong reputation in the sector through its games’ top-quality graphics, highly interactive nature, and innovative gameplay. The game provider has produced 45+ games for players’ enjoyment in under a year. They aim to provide a safe and enjoyable gaming experience for all our players while creating the hottest game titles to appeal to every player.

Play demos of all ELA Games’ titles here: https://www.elagames.com/our-games